Bruce A. Percelay is chairman and founder of The Mount Vernon Company, a real estate investment firm considered among the finest apartment landlords in Massachusetts. The company has grown over the past 25 years to a portfolio valued at more than $350,000,000 including approximately 1,400 apartments as well as select commercial and vacation properties.  The company received the Community Excellence Award from the Rental Housing Association of the Greater Boston Real Estate Board, the Paragon Award for Industry excellence by the National Apartment Association, Best Landlord in Boston by Boston Magazine and Best Places to Work in Boston by the Boston Business Journal.

 

Percelay began his career in advertising and helped manage the marketing efforts for Parker Brother's Games, Keds Sneakers and Converse Athletic Shoes. He is also credited with the development of the idea for Sunkist Orange Soda, the most successful new soft drink launch in the history of the industry.  

 

Combining his marketing savvy with his real estate experience, Percelay next authored the top selling business book, Packaging Your Home for Profit, published by Little Brown and Company. The success of the book prompted appearances on CNN, Good Morning America and over 50 newspapers and magazines around the country. Bruce pioneered the concept of marketing or staging homes for sale and has used the theories in his book to build The Mount Vernon Company to where it is today. 

 

Bruce is also the publisher of Nantucket Magazine, the largest publication of its kind in Nantucket and one that boasts the highest household income demographic of any summer resort-based magazine in America. Nantucket Magazine has received awards for the quality of its graphic design and has emerged as the dominant magazine on the island.  Percelay also redeveloped two of the top inns on Nantucket, 76 Main Street and 21 Broad Street.  Both are award winning hotels. 

 

Extremely active in support of the communities in which he lives, Bruce was a driving force behind the construction of Nantucket's new whaling museum, the most significant new building on the island in the last 100 years and is chairman of the building committee for the new Nantucket hospital. He was also the chairman of the Massachusetts chapter of the Make-A-Wish Foundation, helping it to become the most successful in the country, was chairman of Habitat for Humanity in Boston where he launched the largest urban project ever built in America during his tenure, and is a board member of the Nantucket Cottage Hospital. 

 

In recognition of his significant service to his community, Percelay was the recipient of the Ten Outstanding Leaders award from the Boston Chamber of Commerce, received Youth Build’s Outstanding Achievement Award, was sited as one of Boston’s top leaders in The Boston Globe’s Leaders of Boston book.  He also received a special commendation on his contributions to Boston which which appears in the Congressional Record.